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Research papers

The launch of the Harmony collection in Italy

This paper shows the possible application to certain publishing sectors of some Market Research methodologies already tested in the Marketing of consumer goods. In this particular case, the Market Research programme carried out before launching the...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Guido Colonna, Arnaldo Aisa, Camillo Dagradi
June 15, 1981
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Citation

Colonna, Aisa and Dagradi (1981a, June 15). The launch of the Harmony collection in Italy. ANA - ESOMAR. Retrieved May 13, 2024, from


https://ana.esomar.org/documents/the-launch-of-the-harmony-collection-in-italy